We help leaders of growing businesses fix what's not working. Culture, people, performance — seen clearly, changed for good.
Liminal Lab
I'm a Business Psychologist. I help leaders diagnose what's really happening, reset what's not working, and build the culture and teams that deliver.
I've been a Chief Strategy Officer. I've sat in the meetings where the strategy is brilliant it’s not being delivered. That's what made me retrain as a psychologist. Now I use both — helping leaders see what's really going on in their organisation, and building the culture, teams, and habits that turn strategy into results.
You can feel something’s off but you can’t quite name it. I use structured diagnostics — interviews, surveys, behavioural analysis — to show you what’s really happening beneath the surface. Clear findings, practical recommendations, no guesswork.
New strategy, leadership change, rapid growth — the plan is clear but the behaviours haven’t caught up. I work alongside you over months to shift the habits, rituals, and signals that actually drive how people perform.
Most teams never talk about how they actually work together. I use psychometrics and facilitated sessions to surface the real issues, tackle them head-on, and build practical agreements that make collaboration stick.
Bad hires are expensive. Wrong fit is worse. I use psychometric assessment to give you a sharper picture of candidates, new joiners, and existing teams — reducing risk, speeding up onboarding, and strengthening how people work together.
Your employer brand should reflect what it’s actually like to work for you — not what you wish it was. I work with your people to uncover the real give and get, then build an EVP that’s honest, distinctive, and helps you attract and keep the right people.
Psychology-led, one-to-one coaching for leaders who want to think more clearly, lead more effectively, and perform at their best. Grounded in psychometrics and tailored to what you’re actually dealing with.
Client Reviews
“Ed got to the heart of what was going on in our leadership team within weeks. No fluff, no jargon — just a clear picture and practical steps we could act on immediately.”
— COO, technology company, 100 employees“We brought Ed in to help us understand why our culture wasn’t keeping pace with our growth. He diagnosed problems we’d been dancing around for months and helped us actually fix them.”
— CPO, data consultancy, 180 employees“Ed’s combination of commercial experience and psychological expertise is rare. He doesn’t just tell you what’s wrong — he helps you change it.”
— Chief Transformation Officer, construction and development, 150 employeesI work with leaders across: