Employer Brand and EVP

If you can’t articulate why someone should join you — or stay — you’ll lose the people you need most.

Your employer brand is what people actually experience working for you. Your EVP is the promise you make — the deal between you and your people. Most companies either don’t have one, or have one that was written by marketing and means nothing to anyone on the ground.

I work collaboratively with your leaders, your people, and often your candidates to understand the real give and get — what you genuinely offer and what you genuinely expect in return. Then I turn that into an EVP that’s honest, distinctive, and actually useful for attracting and keeping the right people.

    • Discovery — interviews, focus groups, and data to understand what your people actually value (and what they don’t)

    • The real give and get — an honest picture of your employment deal, not an aspirational wish list

    • A robust EVP framework — clear, credible, and grounded in evidence

    • Employer brand messaging that sounds like you, not like every other careers page

    • Activation guidance — how to embed it in recruitment, onboarding, development, and retention

  • Typically 4–8 weeks from discovery to finished EVP, depending on the size and complexity of your organisation.

  • Growing businesses that are competing for talent and losing. Or businesses whose culture has shifted and the old employer story no longer rings true. Often triggered by high attrition, difficulty hiring, or a rebrand.

  • Culture & Climate Check (if the EVP work reveals deeper cultural issues) or Hire, Land, Align (to embed the EVP into your actual selection and onboarding process).