I used to be a Chief Strategy Officer in global marketing agencies. I loved the work — but I kept seeing the same thing: good people, in good companies, underperforming. Not because they lacked talent or effort, but because the way they worked together got in the way. Strategies that should have landed didn’t. Teams that should have been brilliant weren’t. And the people at the top rarely got told what was actually going on.

That frustration is what made me retrain. I completed an MSc in Organisational Psychology and built a practice around the thing I kept seeing go wrong: the gap between what leaders intend and what actually happens day to day.

Now I help leaders of growing businesses close that gap. I run culture diagnostics, fix team dynamics, strengthen hiring decisions with psychometrics, coach executives, and help organisations embed the behaviours that turn strategy into results. I work quickly, I speak plainly, and I focus on things that actually make a difference.

I hold BPS qualifications in occupational ability and personality testing, I’m accredited to use Hogan Assessments, and I’m certified in Lumina Spark and Lumina Leader. I use these tools where they add genuine value — not as a default.

I’ve worked across financial services, professional services, tech, construction and development, housing, energy, utilities, pharmaceuticals, consumer goods and beauty, and consumer services. I’m based in Reading but work nationally and internationally — in person or remotely, whatever fits.

For larger programmes I bring in trusted associates with complementary expertise. But the relationship is always with me.

When I’m not working, I’m usually on the water — sailing, coaching juniors, or generally getting in the way at the boat club. The things that matter there are the same things that matter in organisations: teamwork, trust, a willingness to try and sometimes fail, and a clear sense of what you’re working towards.